Following Amazon's massive purchase of Whole Foods for $13.7 billion, it looks like the next step in the retail giant's scheme involves prepared meal kits.
Amazon has filed for a trademark using the phrase "We do the prep. You be the chef," according to TechCrunch. The trademark describes a service that provides "prepared food kits" that can be ready-made into a meal out of the box.
This sounds similar to meal kit delivery services like Blue Apron and HelloFresh, which regularly mail groceries to a customer's doorstep so they can cook dishes without any extra trips to the store.
Other slogans like "We prep. You cook” and “No-line meal kits” were also applied for trademarking by Amazon. This makes it all the more likely the big box behemoth is cooking up a meal delivery service of its own.
Though Amazon has yet to confirm any sort of meal-in-a-box delivery service plans (the trademark applications are still pending at the time of writing), the move would be very much within in the company's wheelhouse.
Between Amazon Fresh mailing food staples to your door, the Amazon Dash Wand reordering said food with a single scan, and even its own automated grocery store in the near future, it's clear Amazon's next frontier is ruling pantries just like it rules, well, everything else.
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